Marketing Exercise Thank you for your interest in the Marketing and Communications Coordinator position with The City of Sugar Hill! This exercise will offer you the chance to demonstrate your writing style as well as your approach to marketing and communications strategy. Once you advance to the next screen, you will have 2 hours to complete the exercise. Once you begin the exercise, you will have 2 hours to create the requested materials, which will be submitted via a file uploader. Contact Mercy Montgomery (mmontgomery@cityofsugarhill.com) with any specific questions. Please refer to your email for the submission deadline.Applicant Name* First Last The exercise is timed with a limit of 2 hours. Do not advance to the next screen unless you are prepared to complete the exercise now. Completed Exercise In The City of Sugar Hill has just received licensing approval to show The Lord of The Rings movie trilogy for a movie marathon event at The Eagle Theatre. You have 2 hours to create the critical marketing materials (listed below) for release to local media outlets in order to take advantage of the offer to be included as the cover story of a printed publication. They will utilize visual content based on the social media graphics you collaborate with the Creative Content Coordinator to create. In order to enact the most effective media reach, you are also considering the complimentary opportunities offered by digital and social media. Lord of the Rings Movie Marathon Friday, November 29th 2019 Eagle Theater - 5029 W. Broad St. Sugar Hill, GA 30518 $2 tickets for each movie or purchase a ticket for the whole marathon for $5. Tickets can be purchased online from the Eagle Theatre website and at the box office. The Fellowship of the Ring - Showtime: 10am The Two Towers - Showtime: 3pm The Return of the King - Showtime: 8pm Between each movie will be an hour intermission Based on the information provided above (and your own imagination about potential programming details), please produce: A press release for distribution to local media outlets Include details about the event as well as any potential accompanying details such as partnership with local businesses for food or drink specials A brief description of the direction you would like accompanying graphics to take Facebook post Instagram caption Tweet Brief (bullet points, ½ page or less) synopsis of your marketing strategy and timeline of implementation now and leading up the event Ranked list of your top 3 priorities in crafting marketing content and strategy. What are the outcomes you hope to accomplish? Upload File(s) Drop files here or Please upload a word document, pdf or a text file.EmailThis field is for validation purposes and should be left unchanged.
